The craziest part of this campaign was that I didn’t have a chance to produce and schedule it in advance—so I was literally making the emails from my laptop in the back of our booth during the show. o.O
This campaign was primarily to let our local Portland clients know that we’d be at the Gathering of the Guilds as part of the Creative Metal Art’s Guild contingent.
Probably the most interesting thing about this campaign was that we chose to promote a one-of-a-kind piece instead of simply advertising a general sale.
We were heading into the holiday season, and were worried about getting mobbed with last minute rush orders two seconds to Christmas.
My role was to edit this piece and get it out to Bark’s list ASAP in order to stop a proposed logging operation that was threatening Northern Spotted Owl habitat on Mt. Hood.
This two sided, 1/2 sheet sized, color flyer was part of a promotional materials package designed to educate and mobilize members of the communities surrounding Mt. Hood.