“They called us the ‘ragged class,’” recalls Tomiko Kawano of her sixth-grade group at Noboricho Elementary School in Hiroshima. “Half our class had lost family in the atomic bombing or were survivors themselves.”
“Ironically, the subject of the atomic bombing has always existed within the Hiroshima punk scene the same way an irradiated elephant might occupy the slam pit at a bar show — awkwardly, and with a high likelihood of making you spill your drink.”
“In 1957, as atomic bomb survivors continued to die mysteriously of unknown causes — and fierce debate raged about whether or not to preserve the artifacts of the bombing (including the Atomic Bomb Dome itself) — Austrian author Robert Jungk, aided by Ogura, set out to discover the true stories of the A-bomb victims.”
Content wise, the product is intangible, as are most of its results, so the challenge with the sales page stemmed from creating catchy yet accurate ways of expressing the benefits of the e-series.
“In the shadow of Hiroshima’s Atomic Bomb Dome, where dimly-lit music venues sit atop the ashes of a former atomic wasteland, the spirit of punk clings like stale smoke after a bar show.”
“I was so impressed by Peter’s professionalism throughout the design process. Now I’m even more motivated to boost my skill because of this super cool design.” —Shigenari Tamura