Content wise, the product is intangible, as are most of its results, so the challenge with the sales page stemmed from creating catchy yet accurate ways of expressing the benefits of the e-series.
Now, normally https certificates need to be purchased—and renewed—from an external registrar every three months. However because I always setup independent cloud servers through Digital Ocean, I was able to install a serverside system capable of generating free https certificates automatically.
The big challenge here was that we were moving overseas to Japan, and needed a website that would allow us to stay in touch with our Stateside clients, while also serving as an internationally capable online store for our products.
One of the biggest challenges was setting up the shopping cart to be as richly featured as possible while keeping the overhead—both in terms of plugin costs, and server processes—as low as possible.
“Peter is highly adept at building a proper functioning website while keeping the operating costs down. I pay very little per month for an efficient site that has all the bells and whistles.” —Dana Godfrey, Coppersmith
“Our blog launched with top-shelf functionality straight out of the box. Peter Chordas is the cyber-ubermensch you’ve been waiting for.” —MMA Spirituality