Content wise, the product is intangible, as are most of its results, so the challenge with the sales page stemmed from creating catchy yet accurate ways of expressing the benefits of the e-series.
Tag: Marketing Campaign
Laceworks Jewelry – Email Marketing Campaign “December 2015”
This email was a fast and furious operation in the midst of a hectic overseas relocation effort. We needed to let our clients know about the new site, and we also felt it was important to throw down some kind of special sale for the holidays.
Laceworks Jewelry – Email Marketing Campaign “Obon 2015”
As part of our developing marketing strategy for Laceworks Jewelry, we decided to start focusing on event driven sales campaigns.
Laceworks Jewelry – Email Marketing Campaign “Bellevue Festival of the Arts 2015”
The craziest part of this campaign was that I didn’t have a chance to produce and schedule it in advance—so I was literally making the emails from my laptop in the back of our booth during the show. o.O
Laceworks Jewelry – Email Marketing “Mother’s Day 2015”
This campaign was primarily to let our local Portland clients know that we’d be at the Gathering of the Guilds as part of the Creative Metal Art’s Guild contingent.
Laceworks Jewelry – Email Marketing Campaign “Valentine’s Day 2015”
Probably the most interesting thing about this campaign was that we chose to promote a one-of-a-kind piece instead of simply advertising a general sale.