This email was a fast and furious operation in the midst of a hectic overseas relocation effort. We needed to let our clients know about the new site, and we also felt it was important to throw down some kind of special sale for the holidays.
Client: Laceworks Jewelry makes handcrafted filigree in silver and gold using techniques that are more than 5000 years old.
Project Description: Inform our clients that we’re a) having a sale, and b) moving to Japan.
A Quote
“Laceworks is heading overseas to further our plans for world domination (through filigree, of course).”
The Inside Scoop
Full Disclosure: I’ve been working as the Executive Director for Laceworks Jewelry since late 2013. With the unique skill set I provide, I have built the Laceworks brand from the ground up, both in print and on the web.
The Campaign
This email was a fast and furious operation in the midst of a hectic overseas relocation effort. We needed to let our clients know about the new site, and we also felt it was important to throw down some kind of special sale for the holidays.
This email managed to “feed two birds with one seed,” so to speak, and as a sale campaign turned out reasonably decent sales.
And of course, this email featured more of my fancy photography skills as well.
My Favorite Part
Advertising the new website I designed, of course!
See the results:
