Bark was cautious about paying me to produce fundraising materials because, at the time, I really didn’t have much by way of a portfolio to convince them.
Client: Bark is a Portland 501(c)(3) working to protect Mt. Hood National Forest.
Project Description: Produce a series of fundraising documents to be used by Bark’s canvass while in the field.
“Bark is a grassroots group dedicated to preserving the waters, plants, and wildlife of Mt. Hood National Forest.”
The Inside Scoop
Full Disclosure: I was working as the Field Manager for Bark’s Street Canvass when I produced these documents.
A lot of the materials we had to take with us into the field when I first started canvassing at Bark were outdated and, to be honest, none of them were particularly eye catching.
So, I set out to change that.
Bark was cautious about paying me to produce fundraising materials because, at the time, I really didn’t have much by way of a portfolio to convince them. And to be fair, the kinds of folks who wind up cutting it as canvassers tend to be loudmouthed know-it-alls in any case—myself probably included, LOL.
The proof is in the pudding as they say, so allay their fears I proposed that I make the first document and let them decide if they a) wanted to pay me for the effort, and b) wanted me to make more thereafter.
Bark is comprised of good, honest folk, so I trusted them to make a fair judgement on the matter.
The document I made was the “Overview” sheet (featured above)—the first of more than half a dozen such full-page designs I would go on to produce during my tenure at Bark.
Needless to say—they liked it.
I also produced a 1/4 sheet sized flyer to advertise Bark’s free monthly hikes.
In addition to these documents, I produced more than a dozen “raps” for the canvass as well—those being the scripts (so to speak) which the canvass would rehearse in order to prepare themselves for focused conversations on each campaign and issue. (Examples available upon request.)
My Favorite Part
Having colorful, concise, pretty documents to point at while talking to random passersby about saving the environment.
See the results:
(Click any image for a larger view)