In the modern era, it’s often counterintuitive for people to think about things being made by hand.
Client: Laceworks Jewelry makes handcrafted filigree in silver and gold using techniques that are more than 5000 years old.
Project Description: Make a fancy, laminated, full page design illustrating the creation process for handmade filigree.
“Each tiny piece of wire is shaped to fit the design.”
The Inside Scoop
Full Disclosure: I’ve been working as the Executive Director for Laceworks Jewelry since late 2013. With the unique skill set I provide, I have built the Laceworks brand from the ground up, both in print and on the web.
The idea behind this piece was to have a standard 8.5 x 11 laminated poster which we could show to people when describing the creation process of handmade filigree.
I resorted to the passive voice for the sake of simplicity—or rather I should say, “the passive voice was used”—LOL.
Yet regardless, the effectiveness of this document, I must say, is remarkable.
In the modern era, it’s often counterintuitive for people to think about things being made by hand. Filigree in particular is so excruciatingly intricate that it generally never even occurs to most folks that what they’re looking at was painstakingly created by a human being.
This little visual aid helps us break the benumbing spell which mass production has lulled the world into.
My Favorite Part
The way the curl of the “J” in the logo is echoed by the small detail shot of the artist, Hisako Yamada, shaping a length of wire.
See the results:
(Click image to enlarge)