This has got to be one of the most delicious projects I’ve worked on to date. I mean seriously…Who doesn’t love ice cream?!
Client: The Great NW Ice Cream Co. makes handcrafted, micro-batch ice cream in traditional and custom flavors.
Project Description: Provide a responsive, easy-to-update website capable of showcasing the immense portfolio of flavors available through the Great NW Ice Cream Company; produce matching business cards; adapt preexisting logo (cow jumping over the fence) to site and business cards.
The Inside Scoop
This has got to be one of the most delicious projects I’ve worked on to date. I mean seriously…
Who doesn’t love ice cream?!
This site presented several unique challenges:
- They wanted a splash screen with just their logo for the home page
- They needed a catalog system capable of housing their ginormous flavor portfolio
Part one was breezy enough—I set up the splash page to exist as the default home page, since they didn’t want the splash to appear every time someone came to any page on the site (which would involve browser cookies and determining visit length and reset times, etc.).
After revamping their preexisting logo (see below), I added it in for the splash page.
Part two was a wee bit trickier… I wound up adapting a plugin designed for restaurant menus in order to get a well organized catalog system in place. However, some clever CSS was still in order to hide the prices on the Sorbet page (since they’re all priced the same).
The open-license font I chose for their logo, Little Lord Fontleroy (aside from having one of the best font names I’ve ever heard), adds a perfect touch to their budding brand. The letters are fun, whimsical, yet sophisticated—just the thing for custom tailored, handmade ice cream.
Business Cards and Logo Revamp
The cow jumping over the fence was a preexisting logo, however the file size was too small to use as a splash screen on the website—let alone in print. With no larger file available, I took the original and ran it through Illustrator to produce a vectorized version.
This process smoothed the lines of the logo, but also removed some details that I had to fudge back in. So, following a little touch up, the Great NW Ice Cream Co. was equipped with a good approximation of their original logo design, now printable in high resolution at any size.
For the business cards, I simply placed the logo on the front side of the card, with contact information on the back.
My Favorite Part
Building a pricing system for the online flavor catalog which would allow easy updates to the Great NW Ice Cream Company’s immense repertoire of flavors.
That—and the ice cream, duh!