We were heading into the holiday season, and were worried about getting mobbed with last minute rush orders two seconds to Christmas.
Client: Laceworks Jewelry makes handcrafted filigree in silver and gold using techniques that are more than 5000 years old.
Project Description: Produce a five part email campaign for Laceworks Jewelry’s 2014 holiday sale.
A Quote
“We’ve had a fantastic year here at Laceworks Jewelry—and we owe it all to great clients like you who have taken interest in our work, purchased our creations, and shared the joy of handmade filigree with friends and loved ones.”
The Inside Scoop
Full Disclosure: I’ve been working as the Executive Director for Laceworks Jewelry since late 2013. With the unique skill set I provide, I have built the Laceworks brand from the ground up, both in print and on the web.
The Campaign
We were heading into the holiday season, and were worried about getting mobbed with last minute rush orders two seconds to Christmas.
So to dodge the potential madness, we launched a preemptive sales campaign designed to simultaneously relieve last-minute holiday crunch while driving up overall sales.
This campaign was the result—and was quite successful.
My Favorite Part
People awkwardly saying the online coupon code aloud to us in person as though it was a secret spy-phrase necessary to secure the deal—LOL.
See the results:
