In the Bark office there was always contention about using social media logos, because to do so was to indirectly promote—and tacitly endorse—for-profit social media companies.

Client: Bark is a Portland 501(c)(3) working to protect Mt. Hood National Forest.

Project Description: Edit, upload, and layout the Bark Alert email so it’s ready to go out to Bark supporters. Also format the web version of the newsletter.

The Inside Scoop

With one exception, my role with this piece was limited solely to copyediting and layout/design.

What’s the exception?

Well…

In the Bark office there was always contention about using social media logos, because to do so was to indirectly promote—and tacitly endorse—for-profit social media companies.

Even though Bark had a Facebook page, some of the staff felt wrong about putting that white “F” with the blue background on Bark’s site and emails.

But of course—they still wanted people to share Bark’s stuff.

Using a text link by itself can work, but it doesn’t get as many click-throughs as a button does. But the button’s gotta have a sharable look to it—which gets us back into social media logo territory all over again.

What to do?!

I had it sussed.

With a little Photoshop magic, I produced a custom Bark share button, featuring the wolf from their logo instead of the Facebook “F.”

Problem solved.

Here’s Bark’s logo for comparison.
(NOTE: I did not design Bark’s logo.)

My Favorite Part

It’s totally the button.

See the results:
Bark Alert: 5 ways you can stop Nestle!